Old-time soda fountains is a family business
going back three generations for the Schy
family. And for the brother/sister duo Phil and
Terry Schy, owners of American Soda Fountain
Inc., say nostalgia for the days of the corner
ice cream shop and maintenance on more modern
day fountains keeps their third-generation
business going.
The
company, located at 455 N. Oakley in the Kinzie
Industrial Corridor, was formed by their
grandfather Sam Schy in 1917 under the name
Chicago Soda Fountain Exchange. But though the
industry has changed over the years, the display
room in the front and parts shop in the back
hasn't changed much.
Old
shiny fountains and milkshake mixing machines
line the walls, along with dozens of photos and
magazine clippings of fountain shops throughout
the 20th Century.
According to Terry, 52, the company originally
sold what was then known as "liquid carbonic
soda fountains" and various pieces of restaurant
equipment. The fountains were originally
installed in pharmacies around the turn of the
century, and were used by pharmacists to make
solutions to help cure different ailments.
"People didn't go to doctors in those days," she
said. "People went to the pharmacist, and you
would bet an elixir, you'd get a Coke, you'd get
a tonic."
The
pharmacies later evolved into counter
restaurants where customers would order food,
milkshakes and other treats. But after World War
II, demand and production began to decline, and
the company began refurbishing fountains for
reuse.
She
said the rise of fast food restaurants led to
the further decline of the old-time soda
fountain.
She
said Ray Kroc, the Oak Park businessman who
helped build McDonald's into a fast food
phenomenon, started out as a milkshake machine
salesman and regularly frequented American Soda
Fountain Inc.
"I
guess he had a client out in California that
bought like 50 of these [multi-mixers] and he
was like, 'Who is selling that many
milkshakes?'" she said. She said the buyers were
Dick and Mac McDonald, the founders of the first
McDonald's restaurant.
Terry
said the Internet has brought in a new crop of
customers to their business over the last
decade.
"If
you looked up soda fountain even eight years ago
on a computer, you'd get like 300 entries, now
you get like 20 million," she said.
She
said that in the past they regularly picked up
the fountains, but now people ship them from all
over the country
The
company refurbishes roughly 50 old fountains for
about $3,000 to $8,000 every year, she said. But
much of the business is grounded in maintaining
and installing soda fountains around town.
"We
see a lot of people who are looking for a piece
of nostalgia and we're basically just about the
only ones who do this kind of restoration work,"
according to Phil, 58. "Restoration is a big
part of it, but you still need the day-to-day
service of keeping this going. It couldn't
survive just doing the restoration work."
He
said most of the fountains are shipped in but
the company occasionally makes house calls, or
in a recent installation boat calls.
Last
April, Phil made a trip out to San Diego to
install a fountain on the U.S.S. Halsey, a
destroyer in the U.S. Navy.
"They
were going to do an ice cream day once a week,"
he said. "But they said that before they hook
anything up we have to have a tech from your
company come out, so I went to San Diego for
three days."