March 2020
Your Logo's Great, But How's Your BRAND?
When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees will have a first-hand look at what other companies are doing to achieve branding success in the food space.
Tuesday, March 3rd
Time: 6:00 PM - 7:30 PM
Location: The Hatchery - 135 N. Kedzie Ave.
Cost: $40 non-members, $20 members
Register here!
When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees will have a first-hand look at what other companies are doing to achieve branding success in the food space.
Tuesday, March 3rd
Time: 6:00 PM - 7:30 PM
Location: The Hatchery - 135 N. Kedzie Ave.
Cost: $40 non-members, $20 members
Register here!
Know Your Category & Customer: Learn What Grocery Retailers Want in a Sell Story!
Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P's (Product, Price, Promotion, and Placement), and category solution ideas.
Thursday, March 5th
Time: 6:00 PM - 7:30 PM
Location: The Hatchery - 135 N. Kedzie Ave.
Cost: $40 non-members, Free for members
Register here!
Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P's (Product, Price, Promotion, and Placement), and category solution ideas.
Thursday, March 5th
Time: 6:00 PM - 7:30 PM
Location: The Hatchery - 135 N. Kedzie Ave.
Cost: $40 non-members, Free for members
Register here!
Proud To Be WOB: Inspirational Women Leaders, Funding Strategies and How to Become a Certified Women Owned Business
In honor of International Women’s Day we are partnering with the Women’s Business Development Center to provide an evening filled with information and resources for female entrepreneurs! We are bringing together the Wonder Women in the Food and Beverage Industry. We will be hosting a panel of successful Women Owned Food concepts and leaders, as well as focusing on financing opportunities and becoming a certified Woman Owned Business.
Tuesday, March 10th
Time: 4:00 PM - 8:00 PM
Location: The Hatchery - 135 N. Kedzie Ave.
Cost: $50 non-members, Free for members
Register here!
In honor of International Women’s Day we are partnering with the Women’s Business Development Center to provide an evening filled with information and resources for female entrepreneurs! We are bringing together the Wonder Women in the Food and Beverage Industry. We will be hosting a panel of successful Women Owned Food concepts and leaders, as well as focusing on financing opportunities and becoming a certified Woman Owned Business.
Tuesday, March 10th
Time: 4:00 PM - 8:00 PM
Location: The Hatchery - 135 N. Kedzie Ave.
Cost: $50 non-members, Free for members
Register here!
What is the Chinese Market for US Products + How to Start Selling into China
At the end of the event participants will have gained a better understanding and knowledge of the Chinese market and will have the answers to the below issues and questions.
What is the Chinese Market for US Products?
How to Start Selling Into China:
Thursday, March 19th
Time: 8:30 AM - 12:30 PM
Location: ICNC - 320 N. Damen Ave.
Cost: FREE
Register here!
At the end of the event participants will have gained a better understanding and knowledge of the Chinese market and will have the answers to the below issues and questions.
What is the Chinese Market for US Products?
- What is the Chinese Market, where is the economy going, whats hot?
- What industries are growing in China - what do they need, any certain products and technology?
- What type of US products/components/services are the best (what is big now, what will be big)
How to Start Selling Into China:
- The typical market analysis - who is the competition, what is the size of the market, how much of that can you capture, what it will cost to enter, etc.
- Will your product have an audience in the China market - does your product fit? right physical environment (size, etc), is it a fit culturally, etc. - or will you need to modify it?
- What will your sales channel be - direct, distributor, sales team, etc.
- Other concerns; regulatory, taxes, warranty, etc.
- Marketing - tradeshows, online market place, retail, industry groups, etc.
Thursday, March 19th
Time: 8:30 AM - 12:30 PM
Location: ICNC - 320 N. Damen Ave.
Cost: FREE
Register here!
Sponsored by:
Sponsor Events
Event sponsorship presents the ICNC members with unique opportunities to showcase their business. Contact the ICNC for current event sponsorship opportunities for your business.
