Webinars
Know Your Category & Customer: Learn What Grocery Retailers Want in a Sell Story
Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P’s (Product, Price, Promotion, and Placement), and category solution ideas. You will learn…
Wednesday, June 3rd
Time: 1:00 PM - 2:00 PM
Location: Online!
Cost: $20
Register here!
Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P’s (Product, Price, Promotion, and Placement), and category solution ideas. You will learn…
- What syndicated and primary consumer insights you need to be respected as the expert in your category
- How to structure a cohesive story inclusive of the 4P’s
- Unique category solutions/merchandising ideas that will impress a buyer
Wednesday, June 3rd
Time: 1:00 PM - 2:00 PM
Location: Online!
Cost: $20
Register here!
Building Brand Personas: How to Consistently & Authentically Speak Your Brand's Truth
One of the most challenging aspects of being an entrepreneur is building a brand that represents your business in the most authentic way possible. Authenticity is the alignment of every single aspect of your brand platform; from your mission, vision, values -and to how you look and speak online, consistently living and speaking your brand’s truth is the KEY to creating a brand identity that is distinguishable and profitable from everyone else in your vertical.
So with all that said, how DO we go about tackling this and creating a brand that our customers can know, like, and trust? It all starts with brand personas.
In this live and interactive workshop, we’ll be discussing why brand personas are critical for authenticity. We’ll review two case studies that are specific to the food industry, and you will be led through a real-time exercise that will help you to create your very own brand personas.
Thursday, June 4th
Time: 1:00 PM - 2:00 PM
Location: Online!
Cost: $20
Register here!
One of the most challenging aspects of being an entrepreneur is building a brand that represents your business in the most authentic way possible. Authenticity is the alignment of every single aspect of your brand platform; from your mission, vision, values -and to how you look and speak online, consistently living and speaking your brand’s truth is the KEY to creating a brand identity that is distinguishable and profitable from everyone else in your vertical.
So with all that said, how DO we go about tackling this and creating a brand that our customers can know, like, and trust? It all starts with brand personas.
In this live and interactive workshop, we’ll be discussing why brand personas are critical for authenticity. We’ll review two case studies that are specific to the food industry, and you will be led through a real-time exercise that will help you to create your very own brand personas.
Thursday, June 4th
Time: 1:00 PM - 2:00 PM
Location: Online!
Cost: $20
Register here!
Other Resources Available 24/7!
E-Commerce Series with 37 Oaks
With the disruption in the global economy thanks to COVID-19, many businesses are seeking new and innovative ways to provide value to their customers. Business models are pivoting and unique collaborations are being formed. Many brick and mortar businesses are moving to E-Commerce platforms and the following industry and partner resources are recommended to assist entrepreneurs as they consider options. The E-Commerce series is designed for small businesses and entrepreneurs that want to launch an E-commerce site or they currently have one that is inactive or neglected.
With the disruption in the global economy thanks to COVID-19, many businesses are seeking new and innovative ways to provide value to their customers. Business models are pivoting and unique collaborations are being formed. Many brick and mortar businesses are moving to E-Commerce platforms and the following industry and partner resources are recommended to assist entrepreneurs as they consider options. The E-Commerce series is designed for small businesses and entrepreneurs that want to launch an E-commerce site or they currently have one that is inactive or neglected.
Cashflow Growth and Survival Tactics
Presenter: Casey Clark, CEO of Cultivate Advisors
As experts in partnering with small business owners to weather these kinds of storms, Cultivate Advisors has connected with and supported many of the Make City businesses in the last few years. They’re offering complimentary 1 or 2 hour strategy sessions so you can interact with one of their advisors to get the support you need to work through your current business situation.
Take advantage of this opportunity here by booking a quick 15 minute call to get your free advising session scheduled today.
Watch the webinar here!
Presenter: Casey Clark, CEO of Cultivate Advisors
As experts in partnering with small business owners to weather these kinds of storms, Cultivate Advisors has connected with and supported many of the Make City businesses in the last few years. They’re offering complimentary 1 or 2 hour strategy sessions so you can interact with one of their advisors to get the support you need to work through your current business situation.
Take advantage of this opportunity here by booking a quick 15 minute call to get your free advising session scheduled today.
Watch the webinar here!
CORONAVIRUS - The Impact on Manufacturing
As business leaders, the way we respond to unforeseen issues and crises can put a spotlight on both strengths and vulnerabilities within our corporate practices, culture, and personal character.
In this week’s MakingChips podcast, Jason Zenger challenges Jim Carr, Nick Goellner and the metalworking nation to examine the impact of today’s Coronavirus (CoV) pandemic, and consider its effect on the manufacturing industry as well as what can be learned from the way leaders around the world are reacting to this threat. The guys discuss 4 points that every manufacturing leader can learn from this crisis as well as Xi Jinping, the paramount leader of the PRC, and the reaction from the Communist Party of China.
Listen here!
As business leaders, the way we respond to unforeseen issues and crises can put a spotlight on both strengths and vulnerabilities within our corporate practices, culture, and personal character.
In this week’s MakingChips podcast, Jason Zenger challenges Jim Carr, Nick Goellner and the metalworking nation to examine the impact of today’s Coronavirus (CoV) pandemic, and consider its effect on the manufacturing industry as well as what can be learned from the way leaders around the world are reacting to this threat. The guys discuss 4 points that every manufacturing leader can learn from this crisis as well as Xi Jinping, the paramount leader of the PRC, and the reaction from the Communist Party of China.
Listen here!
Sponsor Events
Event sponsorship presents the ICNC members with unique opportunities to showcase their business. Contact the ICNC for current event sponsorship opportunities for your business.