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Meet the Experts
Becca Berkenstadt, Digital Marketing Strategist/Owner, Worldly Strategies, LLC | http://www.worldlystrategies.com/
Worldly Strategies is an experienced results-driven, globally-minded digital marketing agency. We offer and implement online marketing recommendations and strategies. Our core services include Social Media Management, Online Advertising, Search Engine Optimization (SEO), Email Marketing, and Website Design. Becca Berkenstadt founded Worldly Strategies in 2008 to help small and medium-sized businesses create integrated digital marketing strategies. Worldly Strategies specializes in Online Advertising, Search Engine Optimization (SEO), Social Media Management, Website Design, and Email Marketing.
Worldly Strategies is an experienced results-driven, globally-minded digital marketing agency. We offer and implement online marketing recommendations and strategies. Our core services include Social Media Management, Online Advertising, Search Engine Optimization (SEO), Email Marketing, and Website Design. Becca Berkenstadt founded Worldly Strategies in 2008 to help small and medium-sized businesses create integrated digital marketing strategies. Worldly Strategies specializes in Online Advertising, Search Engine Optimization (SEO), Social Media Management, Website Design, and Email Marketing.
Sarah Corbin, Owner, Free Fly Marketing | https://freeflymarketing.com/
Sarah’s diverse work background includes higher education, big box retail, small publishing and owning her own scratch bakery. She has over 20 years of experience in leadership development marketing and communications. Sarah founded Free Fly Marketing to passionately help small businesses, authors and non-profits see success and reach their financial goals. She works with clients as a seasoned community engagement professional, helping them reach a bigger audience and grow their businesses.
Sarah’s diverse work background includes higher education, big box retail, small publishing and owning her own scratch bakery. She has over 20 years of experience in leadership development marketing and communications. Sarah founded Free Fly Marketing to passionately help small businesses, authors and non-profits see success and reach their financial goals. She works with clients as a seasoned community engagement professional, helping them reach a bigger audience and grow their businesses.
James Cotterman, Global Community Manager, Groupon | https://community.groupon.com/
A native of Maryland, Jimmy studied Communications at the University of Maryland with a focus on computer-mediated communication. After graduation, he moved to Chicago to start working with the Second City, which led him to a entry-level position at Groupon in 2011. In his 8 years at Groupon, he's gone from a Customer Service Representative to Recruiter (and back!), and eventually landed on Groupon's Social Media team where he's worked on everything from Banana Bunkers to projects with Groupon Spokeswoman Tiffany Haddish. Because of his experience with the business and social media at large, he now helps to guide the global social strategy for Groupon.
A native of Maryland, Jimmy studied Communications at the University of Maryland with a focus on computer-mediated communication. After graduation, he moved to Chicago to start working with the Second City, which led him to a entry-level position at Groupon in 2011. In his 8 years at Groupon, he's gone from a Customer Service Representative to Recruiter (and back!), and eventually landed on Groupon's Social Media team where he's worked on everything from Banana Bunkers to projects with Groupon Spokeswoman Tiffany Haddish. Because of his experience with the business and social media at large, he now helps to guide the global social strategy for Groupon.
Mark King, Research & Strategy Partner, Lift Collective | https://liftcollective.com
When he was young, Mark’s mother used to tell him that he should change things rather than complain about them. Believing that so much of the world could be better, he decided to make it into his career. After completing his masters degree at the Institute of Design in Chicago, Mark has led user-centered design research and strategy projects with dozens of companies who all have one thing in common: the desire to understand their current and potential users’ unmet needs to create desirable, feasible, profitable, and sustainable solutions. He has helped large companies (ex., Dexcom, Nike, and Levy Restaurants), small companies (ex., Inventables, Jugl, and Entertainment Cruises) and non-profits (ex., Francis Parker School, Nutrient Rich Foods Coalition, and Infiniteach). He also started a product design company with his daughter.
When he was young, Mark’s mother used to tell him that he should change things rather than complain about them. Believing that so much of the world could be better, he decided to make it into his career. After completing his masters degree at the Institute of Design in Chicago, Mark has led user-centered design research and strategy projects with dozens of companies who all have one thing in common: the desire to understand their current and potential users’ unmet needs to create desirable, feasible, profitable, and sustainable solutions. He has helped large companies (ex., Dexcom, Nike, and Levy Restaurants), small companies (ex., Inventables, Jugl, and Entertainment Cruises) and non-profits (ex., Francis Parker School, Nutrient Rich Foods Coalition, and Infiniteach). He also started a product design company with his daughter.
Kae Labayen, Senior Media Optimization Manager, Groupon | https://community.groupon.com/
Marketing and Advertising practitioner with ten years’ experience in Global and Local Strategic Planning. Worked with brands such as Unilever, Coca-Cola and Hewlett Packard for Asia, USA, MENA and LATAM markets. Apart from traditional media, managed award-winning digital, on-ground and branded content projects. Currently part of Groupon's Brand Marketing team, focusing on strategy and optimization of upper funnel initiatives.
Marketing and Advertising practitioner with ten years’ experience in Global and Local Strategic Planning. Worked with brands such as Unilever, Coca-Cola and Hewlett Packard for Asia, USA, MENA and LATAM markets. Apart from traditional media, managed award-winning digital, on-ground and branded content projects. Currently part of Groupon's Brand Marketing team, focusing on strategy and optimization of upper funnel initiatives.
Conor McFerran, Strategy & Design Partner/Founder, Lift Collective | https://liftcollective.com
Conor McFerran has worked with some of the country’s top design and user research firms to enable the success of companies including Nike, HP, McDonald’s, GE, Harley-Davidson and SC Johnson. Conor’s years of brand development, strategic positioning and user-centered design thinking have provided insight into numerous market spaces, consumer tendencies, and the triggers that turn “browsers” into “buyers.” Conor is a graduate of The Ohio State University and is a rabid Buckeye.
Conor McFerran has worked with some of the country’s top design and user research firms to enable the success of companies including Nike, HP, McDonald’s, GE, Harley-Davidson and SC Johnson. Conor’s years of brand development, strategic positioning and user-centered design thinking have provided insight into numerous market spaces, consumer tendencies, and the triggers that turn “browsers” into “buyers.” Conor is a graduate of The Ohio State University and is a rabid Buckeye.